Ivanhóe Malls:
throwaway thursday
To promote Black Friday, we created a better day. The day you make room for all the deals by donating your about-to-be-replaced stuff to charity.
Over 20,000 pounds of clothing donations were collected and mall vendors shattered their sales records. Which is also good.
AWARDS
CMAs - Gold, Silver
Strategy AOY - Silver (Contributor)
CASSIES - Silver
Role: Writer
