Ivanhóe Cambridge Malls:
throwaway thursday
To promote Black Friday, we created a better day. The day before, when you make room for all the deals by donating your soon-to-be-replaced stuff to charity.
Over 20,000 pounds of donations were collected for the Canadian Diabetes Centre and mall vendors shattered sales records. Which is also good.
AWARDS
CMAs - Gold, Silver
Strategy AOY - Silver (Contributor)
CASSIES - Silver
Role: Writer
