BUICK & WORKIN’ MOMS: SAFE SPACE

To get Buick out of the past and into a place modern moms could see themselves, we went to the hit show that’s showing what their lives are really like today. As parents, and providers.

Working with the writers of Workin’ Moms, we created a series of placements that turned the Buick Enclave into a safe space for the main character, Kate, to vent about life and navigate her way through it all.

Role: Creative Director

AWARDS:
One Show - Shortlist
Webby’s - Nominee
CMA’s - Bronze

Back to work