true sport: THE RIDE HOME

70% of kids quit sports when they start high school. The #1 reason why: it isn't fun anymore. So to help True Sport keep kids in sports we went to the place they say is the worst part - the car ride home.

Our short film drove to a site with advice from NBA players’ and Olympians’ parents while posters lined gyms and rinks around the country.

PRESS
Hockey Night in Canada
TSN
CBC
Yahoo News
Today's Parent
CP24

AWARDS
WPP - Top Pro Bono 2016
Applied Arts

Role: Writer